Marketing and Sales Strategy

We support you in generating your marketing and sales strategy and develop with you individual, customer-oriented und company-specific solutions. To increase the efficiency of marketing and sales we optimise your organisation and processes.

Pricing Strategy

The pricing strategy is targeted at the product and service range of your company. Emphases are:

• pricing strategies for complex distribution systems

• potential of margin-optimised price alignments

• handling of price-cutting war

• conditions towards commercial partners

CRM Strategy

The intention of a CRM (customer relationship management) strategy is a consistent, positive orientation of your company towards your customers, that leads to a strengthening of your company goals. The CRM strategy has direct influence on the "customer value", meaning the revenues gained per customer. One basic requirement for effective measurements in relationship management is to offer the "right" products and services to the "right" customers.

IT Strategy

Information technology today penetrates almost all business processes and is the platform for networked business systems. At the same time, it is the condition for the realisation of business strategies as well as the basis for efficiency increase in your company. We support you in making your IT more effective and efficient. Based on your business strategy as well as the latest market and technology trends we develop your IT-roadmap, IT-architecture and resource planning.               

Internet Strategy

To create an internet strategy means to digitally portray today's traditional processes and new opportunities by using innovative, internet-based technology. The necessary changes to the organisation and the processes need to be defined. Internet strategies split into the following areas:

• E-sales - Selling products, services or information to existing or new customers through the internet with the aim of increasing sales and reducing process costs (online shop, e-market place, portal, etc.).

• E-procurement - Buying products, services or information through the internet, targeting to accelerate purchasing cycles and to reduce procurement costs (e-market place, purchasing platform, etc.).

• E-Information - To create awareness or simply inform your audience (E-business card, portal, e-market place, etc.).

• E-entertainment - The main intention is to entertain the audience (online multimedia show, etc.)

• E-customer relationship management (e-CRM) - Management of customer interface through internet applications based on intelligently processed customer data with the aim of increasing long-term customer sales and profitability.

• E-supply chain management (e-SCM) -Streamlining and optimising the whole supply chain through internet applications with the aim of ensuring maximum sales growth at lowest possible costs (online purchasing system, e-marketplace, etc.).

• E-collaborative planning, forecasting, replenishment (e-CPFR) - Sharing information on sales forecasts, inventories and replenishment between manufacturers, intermediates, suppliers, importers and retailers in order to increase market transparency, reduce inventories and increase availability.